STRIDE GUM: HIDE YOUR STRIDE

2012 Student One Show Client Pitch Finalist

For the 2012 Student One Show competition, Stride gum asked creatives to come up with a way to connect with teens and instill some brand loyalty. We discovered a key insight that truly relates with gum chewers: whenever you have gum, someone always wants a piece. And thus, the term "gum bum" was born.