Experience

TMA

Copywriter (November 2016, February 2018)

  • Developed digital engagement content for Blue Diamond Almonds, Mars Incorporated, A&E Network, Lifetime and GameStop.
  • Wrote web copy for a revamp of BlueDiamond.com. Worked with a team of web devs and designers to create an optimal consumer journey that tells the brand's story.
  • Worked on social activation concepts (experiential and video) for the launch of Mars Incorporated's largest sustainability initiative to date.
  • Created a series of cinematic recipe videos for Almond Breeze almondmilk featuring high performance chefs from the U.S. Ski & Snowboard team.
  • Built various short online videos for Blue Diamond Almonds (NFL and MLB promo)
  • Contributed to new business pitches (concepting, deck building).
  • Participated in creative sprints and team building exercises, including courses by Mirren.

Standard Time

Freelance Copywriter (October, 2015 - 2016)

  • Created a holiday anthem video for Ole Smoky Moonshine. 
  • Helped lay out a brand plan for Ole Smoky in 2016, including social and experiential ideas.
  • Wrote digital copy for the launch of CVS Pharmacy's new partnership with Target.
  • Wrote copy for the launch of a website for hot tech startup, uBeam, the creators behind a new wireless charging technology.
  • Developed holiday visual and experiential branding for Westfield Century City mall.

RPA

Junior Copywriter (June, 2013 - August, 2015)

  • Worked on various clients, including Honda, Farmers insurance, Intuit, La-Z-Boy and AMPM.
  • Created and launched the first social campaign for Honda's Fastest Seat in Sports sweepstakes, increasing awareness and online conversation.
  • Contributed to the development of Honda's "Power of Dreams" identity in the U.S.
  • Played an active role in helping reposition Honda as a more holistic company, standing for achieving dreams and improving human mobility.
  • Rebranded the Honda Classic golf tournament to integrate the "Power of Dreams" identity.
  • Created the first online "Pick 'Em" challenge for the Honda Classic golf tournament in which fans could predict the scores of the tournament's top players for a chance to win prizes.
  • Developed a TV campaign for Honda dealerships to use that brought brand-level humanity to what is normally a soulless hard sell.

Education

The Creative Circus

Certificate in Copywriting (2010-2012)

Virginia Commonwealth University

BS Mass Communications - Creative Advertising

Honors

Editor's Pick - Creativity Online

Campaign: Fastest Seat in Sports

Featured in CMYK #55

Campaign: Janstock by Jansport

One Show Student Client Pitch Finalist

Campaign: Hide Your Stride

Gold Student Addy, District 2010

Campaign: Rosmy

Silver Student Addy, Regional 2010

Campaign: Rosmy

Featured in One Show Student Exhibition 2010

SKILLS

Advertising

Copywriting, Art Direction, Strategy, Campaign Development (Print, TV, Radio, Digital, Experiential) Branding, Script Writing, Social Media, Pitching, Product Innovation, Deck Building, Presenting

Programs

Word, Powerpoint, Keynote, Photoshop, Illustrator, After Effects, Premiere, Basic Web HTML & CSS