Brut: Stay Strong in the Aftershave
A beard is something to be proud of - a true test of patience, diligence and determination. Which makes it all the more difficult to give up when push comes to shove. Brut is the only aftershave with a scent strong enough to mask a man's loss. A proper tribute to a great beard.
Every year, thousands of men grow magnificent beards during No Shave November, but end up shaving at the end of the month to appease their employers and girlfriends. We're going to let them give their beards an honorable fairwell.
The site lets men pay tibute to their beards by allowing them to create digital memorials and share it with their friends online.